Archive for August, 2011

FEATURED: Landlocked Bride

August 29

It is with a full and grateful heart that I share with you this exciting news! George & Danielle’s gorgeous wedding is featured on Landlocked Bride today! ¬†YEEHAW!!! What better way to kick off the week?!

You can see the feature here.  Make sure to spend some time to peruse this gorgeous site. Leave Brit some love and follow her on twitter. She is a gem and amazing at what she does! Thank you, Brit, for this wonderful opportunity.

So much love.



August 26

I’ve got her saved in my phone as ‘B’. When that one little letter pops up on my phone, I always smile.

If you are new to this blog, it is important to me that you become acquainted with my sister. She’s my big sister and one of my very best friends. She truly makes me laugh like no one else in this world. Her name is Elizabeth. Most know her as Beth and some know her as Ellie. To me, she’s B and she fills that letter so perfectly!

I’m hereby creating a new category on this blog called ‘B’ and will include all adventures and fun things B related. ¬†ūüôā My blog, my rules. She’s here to stay. Let’s all welcome her.

Happy weekend, friends! There is so much more to come,

xo Caitlin

Lisa Moyer: The Cupcake Girl

August 24

I had the honor and privilege of working with Lisa Moyer, aka the Cupcake Girl ¬†and owner of Scout’s Treats for my styled shoot featuring Emily and Dax and several other inspiring talents. Lisa is just about as sweet as her treats and I wanted to share some of her story with you all.

Here today is my first installment of Dream Chaser. I wear my heart on my sleeve on this blog and write passionately about how important it is to live your life doing that which sets your heart on fire. I’m inspired by those who stop at nothing, all with a smile on their face, to see their hopes and dreams come to fruition. I look forward to sharing more inspiring stories and dream chasers with you all.

Life is too short to play small. Happy Wednesday, friends! Thanks for being a part of my life. xo

Please meet Lisa Moyer. Aka the Cupcake Girl…

Tell us a little bit about Lisa Moreno Moyer.

I have three beautiful girls ages 17, 15 and 12. I have a “girls” ¬†best friend and his name is Moose and he is a 4 lb yorkie that I rescued. While there are a few cloudy days here and there, when I wake up, I LOVE life. I love to work hard and play hard. I have a dry sense of humor that I work hard at taming, sometimes successfully, sometimes, not so much. I love meeting new people every day because everyone has a story. Famous or infamous, everyone has a story. I enjoy acquaintances, like new friends, love family and cherish best friends. I retired from the corporate world 12 years ago and knew one day I wanted to start my own business. While I enjoyed baking from an early age, the cupcake thing just evolved. I saw food trucks a couple of years ago and I was intrigued. The two then just married – food truck and cupcakes. Wanting to diversify, I decided to add popcorn, to debut in 2012. In general, a bit about me: I love storms, dark chocolate, memoirs, I love to write, Marco Island, music, massages, pasta with homemade sauce, not from a jar, a clean car, Saturday mornings, black cars, collecting boots and of course, wearing them, people that are different than me, Sharpie markers, pictures of people I love, best friends, a glass of Layer Cake red wine and a night with friends, new and old.

When and how did your business start?

I worked on getting my business started for the last year and a half. I did an enormous amount of homework to learn the intricacies of starting your own business. I asked a million questions and got a million answers. I have been one of the luckiest girls in the world by the great gifts of help from many people that I didn’t deserve from website help, to graphic design, to mascot making and even a faithful friend to help me weekly at my house when I was working 19 hour days. I opened on July 27th and did my first tv interview while at the same time, my Treat Truck was down the road, broken down. The interview went off without a hitch, so much that they asked me to return and do another interview, and while off to a rough start, it was still a start and one of many bumps that forced us to learn better practices. The mistakes have made us smarter.

It all comes down to the cupcake. It must be the best and the service must surpass it. It’s more than just a cupcake. It’s selling a cupcake to someone that buys a days hard work and we make their day just a litte better. Cupcakes and our truck, Pink Pippa, just seem to bring out the best in people or even a smile. After approximately almost one month out, we have almost 1200 followers on Twitter and 700 friends on Facebook. We have been very well received by the community including the Honorable Mayor and his wife, and are grateful for every moment of it.

Were you always interested in baking?

Not as a business. I was just always interested in the business end and had to pick a product that I enjoyed. They always say to do what you love and you will do well with it. End of story.

If you were to have a dream home anywhere in the world, where would it be?

La Jolla, CA. Something on the ocean. While I love Indiana, and the seasons, I love this place. It has a special place in my heart.

What advice do you have for young entrepreneurs?

Don’t take no for an answer. Learn from every mistake. Be fiscal. Save and work hard for what you are about to build; you’ll appreciate what you’ve built even more. Study from those that are successful. Read, read, read. Find a mentor of life coach. Use them. Study, study, study. Find the answers to every question and don’t be afraid. If you are not technically savvy, then learn to be. Buy a laptop and learn how to sync it with your phone, and iPad if this applies. Technology will allow you to work smarter, not harder. Become Social Media savvy. Find or hire someone to help you through social media. It is the strongest networking tool today. Plan for long days in the beginning. Nothing is for free. There are only 24 hours in the day. A few for sleep and the rest to divvy out to family, friends and work. Time is liquid gold. Don’t waste it. Lastly, – work hard, play hard and have fun.

Who has been your inspiration?

Not just one person, but many. The leaders in my corporate years that taught me lessons when I didn’t expect them. How to handle problems and almost welcome the challenge of problem solving. Great leaders respond to challenges and problems, they don’t react. Every problem has a solution. There may be a cost to it, but there is always a solution.

Which cupcake is your favorite? Be honest.

The one that my daughters brought into my room after the very first night of cupcake testing some many months ago. It flopped and I went to bed a bit discouraged, but still got on my laptop to work. 40 minutes or so later, my daughters brought in the same cupcake recipe that had flopped and presented it to me on a plate – this time, looking quite beautiful. It was still warm. It was a European recipe, made from scratch, and was the best, and I mean the best cupcake I had ever tasted, and my own girls made it, after I couldn’t. It’s called the Mama Cha Chi Chocolate and … and yes, I cried. It was my sign that we were going to be just fine. Just fine.

How did you come to be known as “The Cupcake Girl”?

After applying for my license with the Marion County Health Department, the contact that I was working with mentioned that the food trucks were on their way to Indy. Lots would apply for licenses, but “you’re our first cupcake girl”.

What is your favorite part of owning your own business?

It’s just simply rewarding to call something your own. I own the branding, the product and surrounding myself with strong, friendly and creative people. Building a team of people to work with has been rewarding. They share the vision of building this business. In the end, the favorite part is making a cupcake from scratch and literally handing it off to a customer and seeing their reaction. From all levels of means, their reactions are the same. It’s extremely rewarding. Getting a call from that one person that loved your cupcakes and now wants to order 600 is pretty fun too, let’s be honest.

Your truck’s name is Pippa. Where did this originate?

My great, great Aunt Pippa and her husband Jack came over here from Europe. She brought fabulous recipes and that’s about it.

Your current state of mind as this interview ends?

Determined. While I should be sleeping at 1:42A, I would prefer to share my story. It’s one that makes me happy. Knowing that the community has embraced Scout’s with open arms provides a fuel for me to keep going. Okay, and let’s be honest. The rest of my state of mind, quite frankly is,…tired. I’m now going to bed. Meeting my vegan baker early in the morning. And,…before that, there are lunches to make. I’m still a mom and I love that too.

Disney Marathon: Playlist Love – What Fires You Up?

August 23

Welcome! If you’re new here – that’s great news. I love to meet new people so please – drop a line and let’s chat!

Last January I ran my first ever full marathon with my big sister. In Disney World, no less. Yes, it was magical in so many ways but I loved the training just much as running the actual marathon. Training for a marathon is as tough as it is rewarding. It is time consuming, surprising (no run is ever the same), exhilarating¬†and¬†exhausting all at the same time. With the marathon in January, we trained during the fall and in the winter months and I loved it! I’d run in weather in the teens over hot weather any day of the week.

My bib number / my big sister and I after finishing the marathon:

I have registered to run my second Disney Marathon in January! YEEHAW!!!! ¬†I’ll be running with my big sis again and this time my oldest brother, Colin, as well! We’re SO excited! Training starts in September and I’m updating my playlists. Music is so imperative when I run. Here are just a couple songs that fire me up when I run:

Right Above it – Lil Wayne ft. Drake
So Alive – Ryan Adams
Spotlight – Mutemath
Moment 4 Life – Nicki Minaj
All of the Lights – Kanye West
Best Love Song – T Pain ft. Chris Brown
Better Than – John Butler Trio
Chop Me Up – Justin Timberlake ft. Three 6 Mafia
Consolers of the Lonely – The Raconteurs
Simple As – KiD CuDi
Super Bass – Nicki Minaj
Us – Regina Spektor
Pretty Girl Rock – Keri Hilson
Sure Thing – Miguel
Best Thing I Never Had – Beyonce
Dog Days are Over – Florence & the Machine
Next 2 You – Chris Brown ft. Justin Bieber
Fast Car – Wyclef ft. Paul Simon
I Got You – Leona Lewis
Musicology – Prince
Little Secrets -Passion Pit
Mikey Rocks – The Cool Kids

What song/s fire you up? I’d love your help and suggestions.

Thanks, friends! Stick around. I’ll be blogging about my journey as I train. Happy Tuesday! xo


August 22

This blog is so much more than simply showcasing the amazing people that I am blessed to work with. Since I started blogging, I’ve made it a point to share my personal life openly and in such a way that respects my friends and family but also gives my readers a light into my world and the chance to meet the people that make my life rich.

Please meet Rachel.

I started irish dancing at age 5 and met Rachel shortly thereafter as a little kiddo. I stopped dancing at 21, at which point I had clocked in many hours spent with this amazing girl – at practice every wednesday and traveling to competitions around the Midwest. We’ve known each other for a while and to this day I jump at any chance to see her! This girl is like a second sister to me.

Rachel got into med school and I truthfully couldn’t be more excited for her. I went to her white coat ceremony to see her begin on this journey. It’s a beautiful thing to watch your friends grow! Rachel’s future is so bright and I just know she is going to change lives.

R – Seriously so proud. So, so proud. You are a testament to what happens in life when you work hard and you are kind. Sky’s the limit. Go get em girl.

xo Caitlin



August 17

I needed to share this with you. The amount of endorphins this photo releases in my brain is borderline absurd. Sometimes life gets heavy and what I love about this blog is that I can come here, close my eyes, breathe and write. This is a place where I share my heart and I’m so happy you are here with me.

My life is rich with wonderful friends and I’m so thankful. Near, far, old and new – these people inspire me to be a better person. And good lord¬†am I proud of my friends! Mothers, doctors, teachers, sisters, lawyers, artists, fathers, brothers, musicians. Go getters.¬†I see the way God is working in their lives in big ways and I am so proud.

A message to you today: ¬†Whether or not we have met, and I hope we do soon, you lift me up. I really believe I wouldn’t be here today if it weren’t for every person that I’ve crossed paths with. One of the greatest gifts we can give our friends is to show our appreciation and so, with a full heart let me say now, I appreciate you to the stars and back.

This photo was taken over the weekend with 3 of my dear friends: Lauren(left), myself, Rachel and Katie. I love you ladies! Thank you for being a part of my life.

There is so much more to come, friends.

For An Adventure

August 16

Traveling has been on my heart a lot lately. I haven’t traveled farther than Chicago since January and my heart is aching for an adventure. I never realized how important seeing new places is to me until I went 8 months having not explored streets and avenues I’ve never seen before. I love to travel because there is no better way to put my life into perspective than to see it from a distance. While I’m a homebody at heart and love my family and friends dearly, being away from them only reminds me of their importance in my life and makes me appreciate them even more.

I’ve been praying lately for something big. A chance to witness something monumental. A chance to be a part of something huge. This is not to say that I don’t recognize and revel in the small miracles every day but rather, I can feel that I’m on the brink of an experience beyond measure. ¬†It is one of the most exhilarating feelings in the world! ¬†This post, for me, is merely a beacon to the universe: My heart is ready and so willing.

Flying is a constant reminder of how small my problems really are – I live a blessed life and I am so thankful. My ‘problems’ are really just opportunities in disguise to be a bigger person and learn something new. ¬†When I’m up above the clouds and it’s just me and God, I see my life with such clarity. I took this photo on my iPhone this past January on a flight out to Orlando to run the Disney Marathon and it brings me to my happy place and temporarily satisfies my inner travel bug. I hope to see this view again soon as I travel to new heights. For now, I trust in God’s plan.

Wishing you many happy adventures…

xo Caitlin

The Morton Family

August 15

Happy Monday, friends! I’m so excited to share my sweet God mama’s family with you all.

I can remember Colleen telling my family she was pregnant at Christmas eve mass. Right before mass started, we stood at the back of our church as she pulled out the black and white sonogram with a teeny white speck. She was pregnant with Riley and we were all wildly excited as this baby was going to be the first one in our circle of friends. Though these guys live in DC, you better believe we were ready to ooh-and-ahh over this child from a distance. We were so excited!

It’s hard to believe that was 8 years ago.

They since have added sweet Chloe to the mix and this girl – is a firecracker and truly one of the funniest little kids I’ve ever been around. She balances out their family so well and loves her big sis, Riley, so much. Sisters are the best!

Chris, Colleen, Riley and Ms. Chloe – Love you to the stars and back! So happy we had time to visit and slow down. I can’t wait to see you all again very soon.





August 12

Please meet sweet Tess.

Tess is one of the nicest girls I’ve ever photographed. We had these photos scheduled and Tess got sick – she messaged me and was so sweet, asking if we could reschedule. I’m so glad we found time to make these happen!

Tess – I had such a nice time spending the evening with you (and your mama and little sis, too!) My wish for you is that you go on to do whatever makes your heart happy. Life is too short to do anything else! Best of luck in your senior year, pretty girl. Go get ’em!




Brian & Tori

August 10

Bloomington, IN

Brian and Tori’s wedding took place at the IU Union in Bloomington, IN. Being an alum of IU myself, it’s always fun to go back. When I took Brian and Tori’s engagement photos last fall, I knew I’d have fun with them on their wedding day. They’re personable, gorgeous and a complete joy to be around. One thing I love about Brian and Tori and what makes them even more of a unique couple is they are both fraternal twins. To kick off the dancing at their reception, Tori danced with her twin brother and Brian with his twin sister. FUN? Yes.

B&T – Love you both. Thanks for having me out for your big day. It was an honor I won’t soon forget.

xo Caitlin

Special thank you to the lovely Morgan Banks of Ashley Weddings and Events for making Brian and Tori’s day run effortlessly.

Special thank you to Micah Bell for all of your help! I appreciate you!