I am my mother’s daughter in so many ways. One thing I’ve picked up over the years from my mother is my love for giving gifts. Unexpected treasures. Snail mail might be the greatest invention ever. While I’ll never come close to my mother’s incredible generosity and creativity with gift giving, I truly do make an effort to give my clients and friends a reason to smile. I’ve been looking for something special to send my brides this year. Not just anything because, I’ve learned in this business, if you aren’t fired up about it .. no one else will be either.
Over the years, as I marinate in my own brand and discover what makes me tick and what sets my heart on fire, I’ve become fascinated with the concept of what makes a great brand. When I did my rebrand a few years ago, in the preliminary work, I had to identify a few of my favorite brands at the time: Target, Anthropologie, Disney & IKEA. In an effort to help build a brand that reflected my heart, I studied these brands that in my eyes were so successful. What I’ve realized is that what I love so much about these brands isn’t their product, what I love about these brands is how they make me feel. It’s not the rides we go on at Disney World I love, it’s the walk down Main Street that brings back memories from my childhood I value most. It’s not the nightstand from IKEA that I love, it’s the memories of furnishing my Freshman year dorm room I really love.
An extraordinary brand moves and compels you.
Well, I walked into the new Paper Source at Keystone Mall recently and the rest was history. I fell in love with the way that place made me feel and I wanted that for my brides. I kid you not, I think I walked around that store for an hour and a half with the dumbest grin on my face. Bless that kind employee who put up with my enthusiasm. He deserves a raise. Paper shouldn’t make me this happy but it really does. I’m so thankful for the brand Emily Ley and Lara Casey built with me. I’ve got so much color to splash around in.
Do you know one of the greatest things about owning your own business is? Those moments when you remember you don’t have to do things the way everyone else does. You will lose sight of that. I do often. But then I remember, who cares! Do what fires you up and excites you. Your business needs to serve you before it can serve others. If anyone on the sidelines is going to judge you, that isn’t a quality person that belongs in your life.
One look at these journals and I knew I had found what I had been looking for. I’ve had a couple of these brides reach out and say they’re using their journals to keep their wedding notes in which wasn’t my intention but a bonus nonetheless!
Also, “The Best Is Yet To Come” and all other Frank Sinatra music makes this world a beautiful, dreamy place. Wouldn’t you agree?
But really, that paper. The employee helping me out said customers will just buy the paper to frame and hang in their homes. I believe it!
Does anyone spy the Rifle paper print? It’s the print Gabby’s is wrapped in! Love all things Rifle Paper.
You don’t pick rainy days to deliver your packages? I DO! Betty from the post office…we’re tight.
This was fun! The thought of these awesome ladies getting these in the mail makes really happy. Kaitlin (left) said she came home to hers after her last ever law school exam. Ever!!!! A grueling 4 hour exam and came home home to an unexpected package. I could cry, you guys! Really, I am my mother’s daughter.
Have a great evening! See you again soon.